The people behind your property plans.

Heikal Shafrudin PropNex

Heikal Shafrudin

Co-Founder Herohomes (2015)

Specialisations: HDB to Private Property Ownership

Heikal is the co-founder of Herohomes and it’s main spokesman.

In 2009 Heikal joined Propnex Realty Pte Ltd and immediately started serving investors in CBD for 3 years. In 2012 Heikal assisted private home buyers exclusively in Eastern Singapore between Marine Parade to Tanjong Rhu,

After 6 years of learning the ins and outs of real estate investment, Heikal found his true calling assisting property upgraders own asset class properties.

His video guides discuss alternative views on real estate ownership in Singapore.

His first love is real estate and wants to share his findings with everyone who wants to learn more.


Elfi Abdullah 

Co-Founder Herohomes (2015)

Specialisations: HDB to Private Property Ownership

Elfi Abdullah is the Co-Founder of Herohomes, co-leading a team that that helps property owners make their best property decision ever.

He has extensive professional experience in various capacities in both the public and private sector.

Fresh from National Service in SAF, Elfi joined Singapore Prison Service in 2003.

In 2006 after earning valuable experience with civil service, he ventured into the financial and management world by becoming a Licensed Financial Advisor with AIA International (2006-2009) and a Project Manager with Streetdirectory.com (2009-2011)

In 2011 he joined Propnex Realty Pte Ltd dealing with investors from 2011-2014 and with homeowner-investor profiles from 2015 to date.

He is a Singapore Accredited Mortgage Practitioner™ with deep understanding on how to use properties as investment tools.

Heikal Shafrudin PropNex

Clinton Lim
Senior Consultant Herohomes

Specialisations: Investment Grade Real Estate

Clinton Lim joined PropNex Realty Pte Ltd in 2010 and quickly built a strong presence in the Private Resale market.

Having transacted over a quarter billion in sales over 10 years, Clinton has helped locals and expats alike to build their stake in the Singapore real estate market. 

Clinton has been a close advisor to the Herohomes team since 2015, providing the groundwork for the strategies and techniques needed for many of Herohomes’ condo upgraders. 


Salwa Dean PropNex

Salwa Dean

Senior Consultant at Herohomes

Specialisation: Retirement & Housing

Salwa Dean has over 10 years experience in real estate. Her first taste in real estate was as investor in a private property even before becoming a realtor. 

Back then she ran corporate accounts with DBS Singapore.

Her years of experience in the banking industry fostering solid relationship with clients and developing positive working rapport became an advantage when she joined the real estate industry.

Both industries require Salwa to understand the clients’ need and to build trust with them. Going the extra mile for her client gives her satisfaction.

In 2010, she joined PropNex Realty and got acquainted with Heikal & Elfi even before the ‘Herohomes.sg’ days.

Since then, she has devoted herself to the HDB market, helping her community thrive through their property journey.

Besides being a people person, her pleasant disposition garnered consistent referrals from her existing clients who were elated with her professional work ethics and results.

Currently Salwa heads Herohomes Retirement & Housing efforts.