Private upgraders · $1.6M–$2.5M

Plan the upgrade.
Protect the exit.

Your next home is a $2M+ decision. We structure it to hold and exit on your terms.

Book an Upgrade Strategy Call ↗
Watch first

The wrong question most upgraders ask. Before they buy a condo.

"How much can I afford?" is the default question. It is also why families end up financially stretched. In this video, we cover the two decisions that actually matter: survival and exit.

Book an Upgrade Strategy Call ↗

20 years ago, buyers needed more information. Today, there is too much of it. Listings, prices, opinions, videos, everyone is telling you what is "good." The problem is not finding options. The problem is knowing which one is actually right for you.

H

The FoundationHolding Power

Can you survive holding it when life doesn't go to plan? Stress-tested CPF runway, interest rate moves, and a 12-month cash buffer come before any property is shortlisted.

O

The Daily RealityOwnership Quality

Is it a genuinely good unit, or just a good label? Bedroom usability, layout efficiency, privacy, kitchen practicality: the friction that compounds every day you live there.

M

The Price DisciplineMarket Price

Is the entry price supported by actual transaction evidence: same stack, same size band, same floor band? Profit is determined at purchase, not at sale.

E

The Future BuyerExit Strategy

Five to eight years out, who is the realistic buyer? Demand depth, upgrader catchment, quantum defensibility. Not hope. Repeatable demand.

If one pillar is weak, we slow down. If two are weak, we walk away.
From the desk

What smart upgraders know. About the 2026 market.

Older condo viewRead more ↗

Why I told them to buy the older condo

Newer is not automatically safer. Why an older, larger unit was the stronger hold for this couple, and when age is the right trade.

REPLACE: article-tenancy.jpgRead more ↗

Joint tenancy, tenancy-in-common, or 99:1?

How you hold your home is a decision, not a default. What each structure costs you when you decouple later.

Your financial runway

Calculate your property holding power. In minutes.

This calculator estimates your sale proceeds, loan affordability, and the number of months you can hold your property if income drops.

Open the Calculator ↗
Real story · Real numbers

Real stories. Real numbers. Real upgrades.

Case study · Holding Power

Heikal & Syazwani. The upgrade I ran on my own family first.

Before I structured a single client's move, I ran the same Holding Power test on my own upgrade. Same stress test, same exit question, same 12-month buffer rule. The framework on this page is not theory. It is what I use on my own money.

$890K → $1.2M
Belysa 3-bedroom. Bought 2019, sold 2022.
$1.4M
Entry price, 4-bedroom in the East, 2022.
$1.8M
Last valuation.
View the full breakdown ↗

Financial figures and analytical structure are real. Accrued interest estimated at ~12% of CPF used; actual figure depends on individual contribution timeline. Stress test modelled at 4% over 30-year tenure.

One of several client stories. View all case studies ↗

Principal advisor

Meet Heikal Shafrudin.

Built on strict financial calculation. Proven by hundreds of secure upgrades.

"The industry sells excitement. Upgraders stretch their loan and wipe out their CPF. Sound familiar? We're mid-career with families now. If one income stops for six months, can you still hold? In Singapore, one wrong property decision can shape or break your financial future. Plan the worst first. That's the conversation we have before anything else."

About Heikal ↗
17
Years in the market
500+
Transactions
$350M+
Value transacted
Heikal Shafrudin
Heikal ShafrudinAssociate Group District Director · PropNex
Before we talk

Who this is for. And who it isn't.

Right fit

  • HDB owners at or near MOP, planning the next move deliberately
  • Households that want a clear Go or No-Go, not a sales pitch
  • Upgraders who care about CPF math, cashflow, and a real exit buyer
  • People willing to walk away if the numbers don't hold

Not a fit

  • Anyone chasing a quick flip or a speculative price forecast
  • Buyers who want someone to justify stretching to the loan ceiling
  • "New launch is automatically safer" as the whole thesis
  • No interest in stress-testing before committing
What upgraders say

Real experiences. Real outcomes.

 
Shahrul & Shallini
BTO to Resale EC · Wandervale

"Awesome experience with HeroHomes. Heikal made the transaction smooth and easy — always contactable whenever we had questions. We bought Wandervale in Aug '23, and by Nov '23 the last transacted price for a similar unit was more than $100K above what we paid. Results speak for themselves."

Results-Driven · Contactable · Disciplined Entry
Read Google review ↗
 
Aliff Saifudeen
BTO to Executive Maisonette

"Heikal and Syafiq were pivotal in our decision to upgrade to an EM — their impartial advice and Syafiq's personal perspective helped us navigate a decision that wasn't easy. They persisted with aggressive viewings even through Hari Raya, ultimately securing our first offer without COV. Their astute pricing advice and extensive network closed the deal within a single weekend."

Impartial · Persistent · Zero COV
Read Google review ↗
 
Hafiz & Aishah
BTO to East Coast Penthouse

"HeroHomes exceeded our expectations on what turned out to be the most important negotiation of our lives. We were offering for a 3-bedroom unit in the East Coast at close to 2-bedroom pricing — an aggressive position that could've easily fallen apart. Heikal, Haziq, Norida and Glen kept us calm and disciplined through every counter, and we walked away with the price we wanted. That kind of composure under pressure is rare."

Composed · Precise · 3BR at 2BR Price
Read Google review ↗
 
Taufiq & Suriana Saleh
BTO to Private Upgrader

"Our experience with HeroHomes was exceptional — but what really set them apart was what happened when the deal almost died. Heikal relentlessly chased the other parties to keep momentum alive and made sure we secured the best unit available in the market. Their in-depth local knowledge gave us clarity, but it was their persistence on our behalf that actually closed the gap. We felt genuinely cared for, not closed."

Relentless · Client-First · Secured The Best Unit
Read Google review ↗
 
Rifqi Rohaizat
BTO to Condo Upgrader

"Heikal and Ashraff gave us advice that went against the grain of what other agents were pushing — and they backed it with data and facts, not opinions. That clarity is what made the difference. Throughout the selling process, they were always available, always above and beyond, and gave us clear direction on our upgrading decisions at every step. Stress-free and seamless from start to finish."

Against-The-Grain · Data-Driven · Clear Direction
Read Google review ↗
 
Kenny Goh & Joyce Peh
EC to Private Condo Upgraders

"Heartfelt thanks to HeroHomes for handling both the sale and purchase of our home — the hardest part of any upgrade. Heikal was patient and attentive, taking the time to explain every detail. Norida, Karin, and Glen each played their part efficiently — the teamwork was seamless. Their professionalism made the entire experience a pleasant, stress-free one."

Patient · Detailed · Seamless Teamwork
Second opinion

Unsure if you can afford the upgrade?

Before you commit, get a second opinion grounded in CPF math and exit planning. We help HDB owners upgrade with clarity, not pressure.

Talk to Heikal on WhatsApp ↗