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Teaching you insanely actionable asset building and how you can retire like a boss using your HDB or Condo.

For HDB upgraders in Singapore

The question most couples ask: "Can we afford it?"

That's the
wrong question.

The real question is: how long can you hold it if things go wrong? Your job loss. A rate spike. One income for six months. That's your Holding Power — and most upgraders never calculate it before they sign.

Free. No agent will call you unless you ask.

Watch the full Holding Power explainer · 8 min

The holding power principle

Same income. Same condo.
Completely different outcome.

Two couples. Both earning $16,000/month. Both upgrading to a $1.9M condo. The one with the smaller loan nearly lost everything.

Combined income

$16,000 / month

Property price

$1,900,000

Two years later

Rates spiked

Couple A Hates debt

Wiped out cash and CPF to make the biggest downpayment possible. Smaller loan. Lower monthly payment. Felt safe.

Loan amount $950,000
Monthly mortgage $4,200
Cash + CPF buffer ~$18,000
After rate spike $5,100 / month
Couple B Keeps the buffer

Took the maximum loan. Higher monthly payment — but kept a large cash and CPF reserve. Felt exposed. Wasn't.

Loan amount $1,330,000
Monthly mortgage $5,800
Cash + CPF buffer ~$310,000
After rate spike $6,900 / month

Couple A — two years later

Monthly payment jumped $900. Zero buffer to absorb it. One income disruption away from being forced to sell — in a buyer's market, on someone else's timeline.

Couple B — two years later

Monthly payment jumped $1,100. Buffer absorbed it comfortably. Could sustain 26 months on one income if needed. Slept fine.

The insight

A smaller loan didn't mean a safer position.
It meant a smaller safety net.

Their properties were identical. Their Holding Power was not.

Who this is for

This is specifically
for you — if

You're in a 5-room or EA flat. MOP cleared, or clearing in 2026. You've built real equity and you know it. A 3 or 4-bedroom private property isn't a fantasy anymore — it's a decision you're actually facing.

You and your spouse are both working. Combined income somewhere between $8,000 and $16,000 a month. Comfortable — but not so comfortable that getting this wrong doesn't matter.

And the questions keeping you up aren't "which showflat should we visit." They're the harder ones. What if one of us loses our job? What if rates go up again? What if we're stretching too far?

If you're looking for an agent to tell you which condo to buy — this page isn't for you. If you want to understand exactly how safe your upgrade really is before you commit — keep reading.

You're in the right place if

  • Your HDB MOP is cleared or clearing this year You're eligible to sell and upgrade — the clock has started.
  • You're asking survival questions, not just budget questions "Can we manage on one income?" is a Holding Power question.
  • You want space and stability — not to flip in 3 years A home your family can actually live in. That changes how you should buy.
  • You don't want to still be paying the mortgage in your 60s You've seen it happen to people you know. You're planning not to.
  • You've spoken to agents — and something still feels unresolved You got answers. But not necessarily the honest ones.

If four or five of these describe you exactly — the Holding Power Calculator was built for your situation. Run your numbers first. No agent involved.

Calculate my Holding Power
Real families. Real decisions.
A teacher and an MNC professional. Two young kids. A paid-up BTO in Punggol. On paper, comfortable. In their heads, the same question your family is probably asking: is upgrading the right move — and what happens if we get it wrong?
"We saw friends and family in their 50s and 60s still trying to settle their mortgage. We didn't want to be part of that statistic."
Y&D

Yusri & Diana

Teacher + MNC · HDB to private · Punggol

What they were really asking

Not "which condo." But "will we still be paying this off when we're 65?" That's a Holding Power question. That's the question we built the whole framework around.

Watch their full story on YouTube
Yusri and Diana — HDB to private property upgrade story

3 min · Yusri & Diana share their upgrade journey

A question we hear often

The objection

"We got a second opinion that told us what we wanted to hear — and now we don't know who to believe."

That's an honest problem. And it's more common than most people admit.

When two advisors give you different answers, the issue isn't which one is right. The issue is that one of them is advising, and the other is selling. An advisor shows you the numbers behind the answer. A salesperson gives you the answer you want and moves on.

The difference is visible the moment you ask: "Show me the numbers. What happens if one of us loses our job six months after we buy?" One type of person runs that calculation. The other changes the subject.

We've told clients not to upgrade when the numbers didn't support it. We've recommended waiting. We've walked away from deals. That's not a sales strategy — it's why 600 families trusted us last year.

How we answer it differently

Every recommendation runs through four checkpoints — not one agent's opinion.

H

Holding Power

How long can you survive on one income? Cash buffer, CPF reserves, stress-tested across 48, 72, and 96 months.

O

Ownership structure

Joint or decoupled? ABSD exposure? Optionality for a second property in future?

M

Market entry price

Are you buying at the right price? Comparables, supply pipeline, depth of buyer pool.

E

Exit strategy

Who buys from you in 8–10 years, at what price? Profit is locked at entry — not at sale.

Take the next step

Tell me your situation.
I'll tell you honestly
if it makes sense.

Not a sales call. A numbers session. Bring your HDB details, your income, and your worst-case question. If upgrading makes sense, we'll map exactly how to do it safely. If it doesn't, you'll hear that clearly — and why.

WhatsApp Heikal now
or prefer to leave your details?
Run the Holding Power Calculator first →

No commitment. No agent follows up unless you ask.

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We'll get back to you within the same day — by your preferred method.

Who you're speaking with
Heikal Shafrudin
Associate Group District Director PropNex Realty · Singapore

Heikal
Shafrudin

Founder, HeroHomes · PropNex Realty

"Most agents will tell you what you want to hear. I'll tell you what the numbers say — even if that means telling you not to buy."

I built HeroHomes on one belief: that the right advice sometimes means walking away from a deal. We don't chase volume. We assess whether an upgrade is genuinely safe for each family — and if it isn't, we say so clearly.

Turns out, that kind of honesty is rare enough that people talk about it. Word spread. Referrals came in. Our team grew. Today, HeroHomes advises over 600 families a year — a number that keeps growing — not because we chase transactions, but because clients trust what we tell them. We've become one of the leading condo upgrading advisory teams in Singapore, and the volume is simply what happens when the approach is right.

Every client goes through our H.O.M.E Framework — a structured assessment of Holding Power, Ownership structure, Market entry price, and Exit strategy. We don't recommend an upgrade unless it passes all four. If it doesn't, we tell you to wait.

600+ families advised
in a single year
50+ specialist agents
on the team
4.9★ Google rating
58 reviews
10+ years focused on
HDB upgrading
Licensed under PropNex Realty

Singapore's largest real estate agency by agent count and transaction volume.

4.9

58 Google reviews

"It's not about what you can buy.
It's about what is safe for you to buy."

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