Heikal Shafrudin
Associate Group District Director with PropNex, leading the HeroHomes team of over 60 agents.
"Most agents will tell you what you want to hear. I'll tell you what the numbers say, even if that means telling you not to buy."
I built HeroHomes on one belief: that the right advice sometimes means walking away from a deal. We don't chase volume. We assess whether an upgrade is genuinely safe for each family, and if it isn't, we say so clearly.
Turns out, that kind of honesty is rare enough that people talk about it. Word spread. Referrals came in. Our team grew. Today, HeroHomes advises over 600 families a year, a number that keeps growing, not because we chase transactions, but because clients trust what we tell them. We've become one of the leading condo upgrading advisory teams in Singapore, and the volume is simply what happens when the approach is right.
Every client goes through our H.O.M.E. framework: a structured assessment of Holding Power, Ownership Quality, Market Price, and Exit Strategy. We don't recommend an upgrade unless it passes all four. If it doesn't, we tell you to wait.