Editor’s Note: This post began as a client case study video on our Instagram and TikTok. We had so many questions about the strategy that we decided to expand it into a full write-up. Every seller wants the highest price for their home. But here’s the paradox: the more you shout “high price,” the harder it actually is to get. Most agents will do the same thing: List at the...

Aurelle EC: Why This “Golden” Executive Condo May Outshine Its Neighbours This article began as a video we posted on our socials, breaking down Tampines’ latest executive condo launch, Aurelle. The response was huge, so here’s the full write-up with deeper analysis. https://www.youtube.com/watch?v=bpHIvaFS2VY When Parktown Residence first launched, everyone’s eyes were on it. Prime...

Every week, I get the same request from young families and first-time condo buyers: “3-bedder, under $1.5M, near MRT, full condo facilities,  and must be a young project.” It sounds reasonable. After all, shouldn’t Singapore with hundreds of condos across the island, have plenty of such units? But here’s the truth in 2025: that kind of property is now an endangered species. And...