The Boutique Condo Paradox: Why Some Projects Fly, While Others Flatline By Heikal Shafrudin – HeroHomes.sg ✩️ Most people assume boutique = rare = profitable. Boutique condos are low-density, peaceful, and often freehold. In a land-scarce market like Singapore, shouldn’t that be a recipe for capital gains? That’s what I used to think, too. In late 2022, I offered $1.4M for a unit...

Why I Told My Friends Not to Buy 1-Bedder Condos in 2025 — Even Though They Could Afford It Back in 2017, when HeroHomes was still just a 3-man team, we shared a small, humble office with a few other startups. One of them was run by a good friend of mine — and he had brought in a teammate from across the causeway, a lady who was just starting to find her footing in Singapore. Fast forward...

Are Resale Condo Prices Peaking? What I Discovered After Studying 10 Years of Data https://youtu.be/8ZJmQtbAKnE By Heikal Shafrudin, HeroHomes.sg Over the past few months, I’ve had multiple clients reach out with the same question: “Heikal… are we buying resale at the peak?” It’s a fair question.When prices look high, and new launches are making headlines, it’s easy to feel...