HeroHomes Insights

Written to keep you safe. Not to make you excited.

Why upgrading to a condo feels so stressful. And why it isn't the property.

In 2019, two condos sold for the same price: one resale, one new launch. Six years later: $383,812 apart. Was it the new launch?

In 2019, two condos sold for the same price: one resale, one new launch. Six years later: $383,812 apart. Was it the new launch?

I tested three theories about what makes a condo appreciate. Two of them were mine. Both were wrong.

September 2, 2026

I sold my first home $337,000 too early. I’d still do it again.

I sold my first home $337,000 too early. I’d still do it again.

I set the highest psf the project had ever recorded. Three and a half years later it looked like a mistake worth $337,000. Here's why

August 24, 2026

“We don’t want to be slaves to our own home.” The couple who walked away.

“We don’t want to be slaves to our own home.” The couple who walked away.

Two civil servants, a 5-room HDB at MOP, every reason to upgrade — and why they walked away from the EC.

May 15, 2026

They could afford $2.8M. The home that worked cost $1.75M.

They could afford $2.8M. The home that worked cost $1.75M.

A 2017 resale EC beat a 2025 new launch on the three things this family was actually buying: usable floor area, monthly outlay, and how

February 24, 2026