Our Team

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Elfi Abdullah

Founder of HDBHero.com (2015) & Co-Founder of HeroHomes.sg (2018)

ERA Realty Senior Marketing Director

Licensed Real Estate Agent since 2011

Singapore Accredited Mortgage Planner™

Having transacted over hundreds of properties over a distinguished career in real estate, Elfi’s first love is marketing. He is always pushing himself to be at the forefront of digital and social media marketing.

CEA Registration: R040487C


From 2010-2015, Elfi & Heikal were separately transacting on investment properties in Districts 1 & 2 (Marina Bay & Tanjong Pagar) and Districts 15 & 16 (Bedok / Marine Parade) dealing with investors and expat rentals before mastering the HDB Public Housing niche in 2016

Today, both of them have helped over 500 families and individuals make the best property investment and upgrading decisions in their lives using data, numbers and deep knowledge of Singapore’s property market.


Heikal Champion

Heikal Shafrudin

HDBHero.com & HeroHomes.sg

PropNex Top Transactors (2009-2018)

ERA Realty Top 100 Achievers (2018)

ERA Realty Network Top 50 Achievers (2019)

Heikal joined real estate at 20 years old, fresh out of National Service. Deeply passionate to share and educate the public regarding housing matters and giving the best recommendations possible.

CEA Registration: R016820G


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We’ve managed to position ourselves as one of the leading housing agents in the HDB and Private Market in 2018 and 2019 consistently amassing the top 1% of commission earned in ERA Realty Pte Ltd with over 6500 agents.

With over 500 viewings clocked and over 200 sales presentations in 2018, it’s no secret that we run this business with a well-oiled back-end team to support the hectic administrative process.

With 3 full-time staff and partnerships with other industry service providers, we are confident our clients needs will be well served by our team.

Properties Transacted in Singapore

All properties transacted are accurate as of 14 August 2019

HDB Estates

  • Punggol Arcadia

  • Punggol Waterway

  • Woodlands Dew

  • Woodlands Meadows

  • Compassvale Ancilla

  • Tampines Palmspring

  • Tampines Polyview

  • Tampines Grove

  • Tampines Vista

  • Tampines Palmwalk

  • Tampines Starlight

  • Tampines GreenLeaf

  • Pasir Ris Costa Ris

  • The Nautilus @ Punggol

  • Punggol Spectra

  • Punggol Breeze

  • Punggol Lodge

  • Punggol Vista

  • Punggol Grove

  • Punggol Arcadia

  • Punggol Regalia

  • Punggol Residecnes

  • Punggol Emerald

  • Punggol Sapphire

  • Punggol Sails

  • Punggol ParcVista

  • Waterway Terraces I

  • Punggol Topaz

  • Rivervale Arc

  • Compassvale Pearl

  • Compassvale Ancilla

  • Compassvale Atrina

  • Fernvale Foliage

  • Fernvale Crest

  • Fernvale Flora

Private Properties/ Condos

District 1: Raffles Place, Cecil, Marina, People’s Park

  • The Sail @ Marina Bay

  • One Shenton

District 2: Anson, Tanjong Pagar

  • The Clift

  • Icon

  • Lumiere

  • Singapore Hokkien Huay Kuan

District 4: Telok Blangah, Harbourfront

  • The Interlace

  • Harboursuites

  • Caribbean @ Keppel Bay

  • Reflections @ Keppel Bay

  • Oceanfront Sentosa

  • Anchorage Condo

District 8: Little India, Farrer Park, Serangoon Road

  • Citylights

  • Southbank

  • Burlington Square

District 9: Cairnhill, Killiney, Leonie Hill, Orchard, Oxley

  • Ningpo Lodge

  • The Metz

  • The Cosmopolitan

  • St Thomas Suites

  • Garden Apartments

District 10: Balmoral, Bukit Timah, Grange Road, Holland,

  • Viz @ Holland

  • Wing On Life Garden

  • Nathan Suites

District 12: Balestier, Moulmein, Novena, Toa Payoh

  • Beacon Heights

District 13: Potong Pasir, Macpherson

  • Bartley Residences

District 15: Katong, Marine Parade, Siglap, Tanjong Rhu

  • Aalto

  • Belvedere

  • Suites @ East Coast

  • Costa Rhu Condominium

  • Pebble Bay Condominium

  • The View @ Meyer

  • The Seafront On Meyer

  • The Atria @ Meyer

  • The Esta

  • Suites @ Amber

  • Cote D' Azur

  • Parc Seabreeze

  • Neptune Court

  • Mandarin Gardens

  • The Makena

District 16: Bayshore, Bedok, Chai Chee

  • Breeze By The East

  • Costa Del Sol

  • Haig Eleven

  • Waterfront Gold

  • Waterfront Waves

District 18: Pasir Ris, Simei, Tampines

  • The Alps

  • Savannah Condopark

  • Belysa

  • NV Residences

  • Oasis @ Elias

District 19: Hougang, Punggol, Sengkang

  • Austville

  • The Minton

District 23: Bukit Batok, Choa Chu Kang,
Hillview Avenue, Upper Bukit Timah

  • The Quintet

District 25: Admiralty, Woodlands

  • Northoaks

  • La Casa

  • Forestwoods

District 27: Sembawang, Yishun

  • Seletar Park Residences

  • Yishun Emerald


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Norida Kamaroden
Client Care Manager

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Lyu Chao
Digital Programmer

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The Visual Surplus
Video Magicians