Why HDB Sellers Can’t Afford to Wait Until 2026 When the news broke that the 15-month wait-out rule may soon be removed, many HDB owners felt a wave of relief.   “Finally, more condo downgraders can buy my flat. That means prices will go up again, right?”   It sounds like good news. But dig a little deeper, and the same reports also say this: HDB will flood the market with...

Editor’s Note: This post began as a client case study video on our Instagram and TikTok. We had so many questions about the strategy that we decided to expand it into a full write-up. Every seller wants the highest price for their home. But here’s the paradox: the more you shout “high price,” the harder it actually is to get. Most agents will do the same thing: List at the...

Aurelle EC: Why This “Golden” Executive Condo May Outshine Its Neighbours This article began as a video we posted on our socials, breaking down Tampines’ latest executive condo launch, Aurelle. The response was huge, so here’s the full write-up with deeper analysis. https://www.youtube.com/watch?v=bpHIvaFS2VY When Parktown Residence first launched, everyone’s eyes were on it. Prime...

Every week, I get the same request from young families and first-time condo buyers: “3-bedder, under $1.5M, near MRT, full condo facilities,  and must be a young project.” It sounds reasonable. After all, shouldn’t Singapore with hundreds of condos across the island, have plenty of such units? But here’s the truth in 2025: that kind of property is now an endangered species. And...

"This Feels Smaller Than Our HDB" They could afford $2.8M. But none of the $2.8M homes felt like home. For over a decade, Azhar and Qamariah never once thought about upgrading. Their 5-room BTO in Punggol had served them well. It was 1,200 sqft… spacious, familiar, full of memories. But one night, after watching another video from our YouTube channel (they claim they’ve been following us for...

Why Singapore's Most Expensive Region Might Be Its Most Undervalued (For Now) Chapter 1: When the Floor Becomes the Ceiling — The OCR-CCR Price Gap Has Collapsed  There was a time when upgrading from the OCR to CCR felt like going from a 3-star hotel to The Ritz. The jump in price per square foot (psf) — often over $1,000 — kept even aspirational homeowners grounded. But something...

Why Many Get Stuck At Their First Home — And How Some Quietly Build Capital Instead Recently, I had a conversation with a friend that made me reflect deeply. He reminded me why so many Singaporeans get stuck after buying their first home — and why others, quietly but steadily, keep progressing. It’s not luck. It’s not magic. It’s a matter of perspective — and how you use four quiet...

The Boutique Condo Paradox: Why Some Projects Fly, While Others Flatline By Heikal Shafrudin – HeroHomes.sg ✩️ Most people assume boutique = rare = profitable. Boutique condos are low-density, peaceful, and often freehold. In a land-scarce market like Singapore, shouldn’t that be a recipe for capital gains? That’s what I used to think, too. In late 2022, I offered $1.4M for a unit...

Why I Told My Friends Not to Buy 1-Bedder Condos in 2025 — Even Though They Could Afford It Back in 2017, when HeroHomes was still just a 3-man team, we shared a small, humble office with a few other startups. One of them was run by a good friend of mine — and he had brought in a teammate from across the causeway, a lady who was just starting to find her footing in Singapore. Fast forward...

Are Resale Condo Prices Peaking? What I Discovered After Studying 10 Years of Data https://youtu.be/8ZJmQtbAKnE By Heikal Shafrudin, HeroHomes.sg Over the past few months, I’ve had multiple clients reach out with the same question: “Heikal… are we buying resale at the peak?” It’s a fair question.When prices look high, and new launches are making headlines, it’s easy to feel...