You probably don’t remember 2017 to 2019. Most people don’t. But that period quietly reshaped Singapore’s property market — and the same setup is happening again. Back then, HDB flats felt “safe.” Prices seemed stable, maybe even cheap. Everyone thought, “Even if condo prices move, my flat won’t drop — so I’m fine.” That’s the same sentence I’m hearing again...
by Heikal 
Why This Isn’t Your Typical Executive Condo Success Story Anymore ⚡ Quick Reference : Coastal Cabana at a Glance Expected Price: $1,600–$1,750 psf 3BR Entry Quantum (est.): ~$1.60–$1.75M Developer Land Cost: ~$729 psf ppr Reserves Needed (CPF + Cash): $350K+ Hold Timeline: 8–10 years (incl. MOP) Investment Rating: 5/10 (steady, not spectacular) Lifestyle Rating:...
by Heikal 
Why HDB Sellers Can’t Afford to Wait Until 2026 When the news broke that the 15-month wait-out rule may soon be removed, many HDB owners felt a wave of relief. “Finally, more condo downgraders can buy my flat. That means prices will go up again, right?” It sounds like good news. But dig a little deeper, and the same reports also say this: HDB will flood the market with...
by Heikal 
Editor’s Note: This post began as a client case study video on our Instagram and TikTok. We had so many questions about the strategy that we decided to expand it into a full write-up. Every seller wants the highest price for their home. But here’s the paradox: the more you shout “high price,” the harder it actually is to get. Most agents will do the same thing: List at the...
by Heikal 
Aurelle EC: Why This “Golden” Executive Condo May Outshine Its Neighbours This article began as a video we posted on our socials, breaking down Tampines’ latest executive condo launch, Aurelle. The response was huge, so here’s the full write-up with deeper analysis. https://www.youtube.com/watch?v=bpHIvaFS2VY When Parktown Residence first launched, everyone’s eyes were on it. Prime...
by Heikal 
Every week, I get the same request from young families and first-time condo buyers: “3-bedder, under $1.5M, near MRT, full condo facilities, and must be a young project.” It sounds reasonable. After all, shouldn’t Singapore with hundreds of condos across the island, have plenty of such units? But here’s the truth in 2025: that kind of property is now an endangered species. And...
by Heikal 
"This Feels Smaller Than Our HDB" They could afford $2.8M. But none of the $2.8M homes felt like home. For over a decade, Azhar and Qamariah never once thought about upgrading. Their 5-room BTO in Punggol had served them well. It was 1,200 sqft… spacious, familiar, full of memories. But one night, after watching another video from our YouTube channel (they claim they’ve been following us for...
by Heikal 
Why Singapore's Most Expensive Region Might Be Its Most Undervalued (For Now) Chapter 1: When the Floor Becomes the Ceiling — The OCR-CCR Price Gap Has Collapsed There was a time when upgrading from the OCR to CCR felt like going from a 3-star hotel to The Ritz. The jump in price per square foot (psf) — often over $1,000 — kept even aspirational homeowners grounded. But something...
by Heikal 
Why Many Get Stuck At Their First Home — And How Some Quietly Build Capital Instead Recently, I had a conversation with a friend that made me reflect deeply. He reminded me why so many Singaporeans get stuck after buying their first home — and why others, quietly but steadily, keep progressing. It’s not luck. It’s not magic. It’s a matter of perspective — and how you use four quiet...
by Heikal 
The Boutique Condo Paradox: Why Some Projects Fly, While Others Flatline By Heikal Shafrudin – HeroHomes.sg ✩️ Most people assume boutique = rare = profitable. Boutique condos are low-density, peaceful, and often freehold. In a land-scarce market like Singapore, shouldn’t that be a recipe for capital gains? That’s what I used to think, too. In late 2022, I offered $1.4M for a unit...
by Heikal 
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