Why Singapore's Most Expensive Region Might Be Its Most Undervalued (For Now) Chapter 1: When the Floor Becomes the Ceiling — The OCR-CCR Price Gap Has Collapsed  There was a time when upgrading from the OCR to CCR felt like going from a 3-star hotel to The Ritz. The jump in price per square foot (psf) — often over $1,000 — kept even aspirational homeowners grounded. But something...

Why Many Get Stuck At Their First Home — And How Some Quietly Build Capital Instead Recently, I had a conversation with a friend that made me reflect deeply. He reminded me why so many Singaporeans get stuck after buying their first home — and why others, quietly but steadily, keep progressing. It’s not luck. It’s not magic. It’s a matter of perspective — and how you use four quiet...

The Boutique Condo Paradox: Why Some Projects Fly, While Others Flatline By Heikal Shafrudin – HeroHomes.sg ✩️ Most people assume boutique = rare = profitable. Boutique condos are low-density, peaceful, and often freehold. In a land-scarce market like Singapore, shouldn’t that be a recipe for capital gains? That’s what I used to think, too. In late 2022, I offered $1.4M for a unit...

Why I Told My Friends Not to Buy 1-Bedder Condos in 2025 — Even Though They Could Afford It Back in 2017, when HeroHomes was still just a 3-man team, we shared a small, humble office with a few other startups. One of them was run by a good friend of mine — and he had brought in a teammate from across the causeway, a lady who was just starting to find her footing in Singapore. Fast forward...

Are Resale Condo Prices Peaking? What I Discovered After Studying 10 Years of Data https://youtu.be/8ZJmQtbAKnE By Heikal Shafrudin, HeroHomes.sg Over the past few months, I’ve had multiple clients reach out with the same question: “Heikal… are we buying resale at the peak?” It’s a fair question.When prices look high, and new launches are making headlines, it’s easy to feel...