You probably don’t remember 2017 to 2019. Most people don’t. But that period quietly reshaped Singapore’s property market — and the same setup is happening again. Back then, HDB flats felt “safe.” Prices seemed stable, maybe even cheap. Everyone thought, “Even if condo prices move, my flat won’t drop — so I’m fine.” That’s the same sentence I’m hearing again...

Why This Isn’t Your Typical Executive Condo Success Story Anymore   ⚡ Quick Reference : Coastal Cabana at a Glance Expected Price: $1,600–$1,750 psf 3BR Entry Quantum (est.): ~$1.60–$1.75M Developer Land Cost: ~$729 psf ppr Reserves Needed (CPF + Cash): $350K+ Hold Timeline: 8–10 years (incl. MOP) Investment Rating: 5/10 (steady, not spectacular) Lifestyle Rating:...

Why Singapore's Most Expensive Region Might Be Its Most Undervalued (For Now) Chapter 1: When the Floor Becomes the Ceiling — The OCR-CCR Price Gap Has Collapsed  There was a time when upgrading from the OCR to CCR felt like going from a 3-star hotel to The Ritz. The jump in price per square foot (psf) — often over $1,000 — kept even aspirational homeowners grounded. But something...

Why Many Get Stuck At Their First Home — And How Some Quietly Build Capital Instead Recently, I had a conversation with a friend that made me reflect deeply. He reminded me why so many Singaporeans get stuck after buying their first home — and why others, quietly but steadily, keep progressing. It’s not luck. It’s not magic. It’s a matter of perspective — and how you use four quiet...

The Boutique Condo Paradox: Why Some Projects Fly, While Others Flatline By Heikal Shafrudin – HeroHomes.sg ✩️ Most people assume boutique = rare = profitable. Boutique condos are low-density, peaceful, and often freehold. In a land-scarce market like Singapore, shouldn’t that be a recipe for capital gains? That’s what I used to think, too. In late 2022, I offered $1.4M for a unit...

Why I Told My Friends Not to Buy 1-Bedder Condos in 2025 — Even Though They Could Afford It Back in 2017, when HeroHomes was still just a 3-man team, we shared a small, humble office with a few other startups. One of them was run by a good friend of mine — and he had brought in a teammate from across the causeway, a lady who was just starting to find her footing in Singapore. Fast forward...

Are Resale Condo Prices Peaking? What I Discovered After Studying 10 Years of Data https://youtu.be/8ZJmQtbAKnE By Heikal Shafrudin, HeroHomes.sg Over the past few months, I’ve had multiple clients reach out with the same question: “Heikal… are we buying resale at the peak?” It’s a fair question.When prices look high, and new launches are making headlines, it’s easy to feel...

Introduction Emerald of Katong, developed by Sim Lian Group, is set to become a standout residential development in District 15's Tanjong Katong area. Utilizing the QPE (Quality, Price, Exit Strategy) framework, this analysis examines whether Emerald of Katong is a sound investment opportunity or an ideal choice for personal residence. Insights from neighboring developments and market trends provide a...

Secure Your Future: Unlocking Retirement Income Through Smart Property Investments Understanding the Urban Redevelopment Authority (URA)’s recent regulations is crucial, as they reshape the property market and create unique opportunities for savvy investors. This guide will simplify these concepts, illustrate their impact with real-world examples, and provide actionable insights to help you make...

Introduction Welcome to your next big step in real estate! Transitioning from an HDB to a new launch condo offers exciting opportunities for upgrading your living space and lifestyle. This guide is tailored specifically for HDB owners looking to navigate the new launch condo market efficiently. We'll walk you through the process, highlighting essential considerations and strategies to enhance your buying...